Case Studies

Proof, not just promises.

A selection of how we approach paid media, websites, app development, and campaign work in ways that make sense for Zambia-based audiences, sectors, and business realities.

Featured Study · Paid Media

Using paid media to grow awareness and capture booking intent.

Nangoma Safari Lodge · March 2026

A two-part campaign structure was used to build audience familiarity at the top of the funnel while also driving stronger booking interest through lead capture.

Market Context

For hospitality brands marketing into Zambia, awareness alone is rarely enough. People often need repeated exposure and stronger trust signals before moving from interest to enquiry.

Audience Growth

896 follows or likes

Lead Generation

84 leads

Cost Efficiency

Around $0.02 and under $0.40

Challenge

The work needed to support two different objectives at once: lower-friction audience growth and higher-intent lead generation.

Approach

Separated campaign structure by funnel intent instead of forcing one message to do everything.

Measured performance through result efficiency, reach, and action quality.

Evaluated creative resonance through audience-growth cost and lead-generation response.

Why It Worked Here

The campaign structure matched how many Zambia-based audiences move: first warming the market with familiar brand presence, then giving interested users a clearer booking action.

Outcome

Generated 896 follows or likes at around $0.02 per result.

Produced 84 leads at under $0.40 per lead.

Reached more than 22,000 to 27,000 accounts across the two campaigns.

App Development

LearnMo

Product Case

LearnMo was positioned as a simpler way for students to reach study materials and exam-preparation resources from mobile devices.

Market Context

In Zambia, student-facing digital tools need to work for mobile-first usage patterns and reduce friction quickly. Utility matters more than feature overload.

Challenge

Students needed a more direct, portable way to engage revision content without relying on scattered sources.

Why It Worked Here

The value proposition is straightforward for the market: easier access, less searching, and a product shaped around how students actually use their phones for revision.

Created a clearer digital access point for revision support.

Expanded Dace’s proof of capability beyond websites into product and app delivery.

Demonstrated the studio’s ability to design and ship practical digital tools.

View project

Website Design & Development

Agricomm Media & Communications

Website Case

The site was structured to help Agricomm present information more clearly, improve trust, and give the organisation a more credible digital home.

Market Context

For communication and sector-facing organisations in Zambia, credibility is often shaped by how clearly a website explains purpose, services, and relevance to local audiences.

Challenge

The website needed to balance clarity, usefulness, and organisational credibility for a communications-focused audience.

Why It Worked Here

The site responds to a local credibility problem many organisations face: when the structure is unclear, trust drops quickly. Clearer presentation helps the organisation feel more established and easier to engage.

Delivered a stronger online presence for the organisation.

Improved the clarity of how the platform presents its work and purpose.

Added a more professional digital touchpoint for audience interaction.

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Campaign Design

ZICTA

2025

The campaign needed to look authoritative and public-facing at the same time, with visuals that could carry across multiple digital touchpoints.

Market Context

For Zambia-facing institutional campaigns, the challenge is often balance: the work must feel credible and formal without becoming visually cold or inaccessible to the public.

Challenge

The work had to balance prestige, visibility, and consistency for a formal sector-focused campaign.

Why It Worked Here

The visual direction reflects how public-facing campaigns in Zambia often need to behave: serious enough for institutional trust, but clear and visible enough for wider public attention.

Created a stronger public-facing identity for the inaugural awards campaign.

Delivered visuals that supported recognition across campaign touchpoints.

Added a clearer example of Dace’s campaign-design capability.